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There are certain steps you will need to take to create a
web presence.
Here is a short plan to assist you:
DOMAIN NAME & HOSTING
Choose a domain name and register it, we can help you do this.
With some of our packages your domain name is free.
Try to choose a name that is easy to
remember and describes what you do.
(For example, if you do marketing for
lawyers under the company name LawSpeaker you might choose the domain
LawSpeaker.com or Law-Marketing.com. Recent research shows
hyphenated names such as Law-Marketing.com
do better on search engines than non hyphenated names like
LawMarketing.com as the words show
individually for searches.) You can get your domain name
free here, with some of our packages. Also, you can host your pages with us.
If you prefer not to, then we can help set up hosting with another company.
Go on the web and search for your competitors' sites. Make a
list of what they have on their sites that you want on yours. This
will start you thinking about what needs to be on your site and
give you an idea of what size site (how many pages) you will need.
You can print out the attached form
to help you keep notes.
Make a list of the different pages you want on your site and
what should be on them. Keep it simple at this point, don't try to
write the whole thing yet.
- Home Page/Welcome Page-The first page of your site.
Custom designed just for you. You describe your farm or business.
- Products/Services Pages - Training, Horse Boarding,
Western Store, etc., Service 1, 2, 3 or Product 1, 2, 3
- About Company Page - history of company, Bios of owners
- Horses/puppies for Sale - (very big reason to have a site)
List your horses for sale, photo, price, pedigree, etc. This
can also be updated and maintained by yourself if you want,
if you host with us.
- Stallions Page(if you have horses) - List your stallions,
pedigree, breeding information, offspring, photos, etc.
- Calendar of Events - List your shows, clinics, etc.
- Shopping Cart - For those of you who have products for
sale, such as handmade items, horse items, tack, unique gifts,
etc. We can set up PayPal for you to receive credit card payments.
- Contact Page - address, phone, e-mail and a form for
prospects to ask questions. A form that your clients and
customers fill in and you will receive in your email. You
design what questions you want to include..
Make a list of sites you like and sites you don't. These do
not have to be in similar fields as yours, but it will give me
a better feel for what your site should look like. (You
can use the form from step 2 for this, too.)Also,
please check the FAQ's page for more information.
SIGNED AGREEMENT
Once you have contacted us for site
design and hosting is confirmed, (we can help you with the hosting set up)
a contract will be mailed, e-mailed or
fax'd for your approval and signature. This must be returned with the
materials (below) in order to begin creating your web site.
Deposit/payment may be by check, money order, or credit card in US funds
as detailed in your agreement. Or you may choose to
PayPal the money
to us. Please note that you do not have to set up an account to use
Paypal.
MARKETING MATERIALS, PHOTOGRAPHS & LOGOS
Get all your
current marketing materials together to show us. This would include
your stationery, business cards, brochures, flyers, mailers, and
copies of any ads you use. It is important to utilize your "corporate
identity" when creating the website so that the prospect or customer
is constantly reminded of who you are. When they see the website, they
remember the ad or brochure. When they get a flyer they remember the
website, etc.
Start collecting pictures of your product or of performing
your services. The web is a visual media and pictures are often more
persuasive than words. If you are currently using a brand or logo,
please send a clear copy (letterhead is fine - black on white, if
possible) in as large a size as available for clearest scanning. Brands
can be sketched if a photo or letterhead isn't available. If
you do not have one, then I will create one for you. Please send regular
photographs meaning: no photographer's proofs(unless you have their
approval), slides, or laser copies,
please. Please indicate if you have any
strong preferences where an image should be cropped, etc. If a photo is
to be digitally air brushed or other photo effects applied, please
explain what you wish to have done. Digital air brushing is
always available, but is an additional charge if requested
by after the original job is done.
SCANNED IMAGES
If your photos are already scanned,
they must be at least 300 dpi high quality scans no smaller than 600
pixels wide in RGB true color format saved to either BITMAPs, TIFFs, PNGS
or Photoshop PSDs. ( ".bmp", ".tif", ".png" or ".psd") extension after
the file name (ex: "dress1.bmp").
No JPEGs please (unless this is all you have)- as the compression
techniques used to format JPEGs degrade their quality too much to work
with as 'originals'. Scanned images may be mailed on PC-formatted 3.5"
disks, or PC compatible CD. (We cannot use
Macintosh formatted materials.)
Because of file size, we cannot receive high resolution images by email.
Please, try not to email your images. You may email them,
but I can't guarantee the quality of them.
TEXT
Start writing the content (text) for your
site. While some web designers can write the copy for you, they do not
understand your business and clients the way you do. It is far better to
give the designer text to adapt for the web than for them to guess what
your industry is like.
Your text or 'copy' can be easily emailed or
saved to disk in plain text format, with double line breaks between
paragraphs. Your text may also be sent hand written or typed, but additional
charges may apply for formatting. If you have several areas of text,
please indicate which area each piece of text belongs with. Or, you might
title each piece: Home or Index, Products/Services, Stallion 1,
Ranch History, on the back of photos, etc. just so it is clear where
you want them to go. Additional charges may apply to what
we refer to as extra text as in: pages of text or additional sections
to the web site not discussed when the original job was done.
PRODUCE RECORDS &PEDIGREES & DOCUMENTS
Please send the clearest copy(s) you have available to help
eliminate possible spelling errors.
COLOR PREFERENCES
If you have a definite color
preference or scheme, please send samples (fabric, paint chips,
copies of ads, or anything with the color than you prefer on)
for closest color matching.
BEST WAYS TO SEND
Priority Mail (delivery
confirmation optional)
Fed-Ex
UPS
We never recommend regular mail
as it very hard to be tracked. If you do send regular mail, we will
not be responsible for lost mail. Some photos, are irreplaceable.
We've had excellent luck over the years
with Fed-Ex and Priority mail.
MAILING ADDRESS
Originals For You
1441 County Hwy. 27
Oneonta, AL 35121
ph: 205-625-3873
And Last but not least......
Contact
Originals For You, to create your website!! .
It will eliminate delays
in production of your website if you
call or email me you have any questions about
how to send or format your materials, or have questions about what you
need to send.
email: webmaster@originalsforyou.com
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